Whilst scrolling through tweets, retweets and various accounts on Twitter in hunt of all things Southampton, I stumbled across a site named The Swiss Ramble. This goldmine of information is produced by a figure that goes only by the name of “The Swiss Rambler” who, in their terms, “Usually writes about the business of football”. It sounds brief, incredibly so. But their work is far from it. This is easily accessible, yet incredibly detailed financial data for all fans to understand.
A better collection of such expansive and detailed financial data over Southampton’s 2013/14 and 2014/15 seasons simply can’t be found elsewhere. Take a look here
With it now being seven years since Southampton faced administration in 2009, this data helps fans to appreciate the incredible work that has been completed behind the scenes. The Swiss Rambler shines understanding, logic and knowledge on the figures, whilst also suggesting reasons for decisions that the club has made – don’t worry, it’s all good.
Did you know? Southampton’s revenue is now the 25th highest in the world according to the Deloitte Money League, around the same as world renowned clubs such as Marseille £109 million, AS Roma £107 million and Benfica £105 million. Impressive stuff.
Also, that It was striking how much Southampton over-performed in the 2013/14 season relative to their wage bill, which was only the 15th highest in the Premier League. Only five clubs had lower wages (Stoke City, Cardiff City, Norwich City, Crystal Palace and Hull City) and two of those were relegated. Southampton meanwhile finished eighth.
Just a few areas that this in-depth report covers are…
- Profit/loss data
- Pre-tax figures
- The details on player sales and how they are recorded
- The impact of player sales on profits
- Attendances and the resulting revenue
- Reliance on TV revenue
- Commercial revenue
- Wages to turnover
- Use of funds
- Cash balances
As you can imagine, the finances of Southampton FC are incredibly interesting and worth a look. Even more so when the hours of research and painstaking data collection has already been done for you.